Cookie Policy

This Cookie Policy explains how NJ Premium Builders (“we,” “us,” or “our”) uses cookies and similar technologies on njpremiumbuilders.com (the “Site”). It supplements our Privacy Policy, which explains how we handle personal information and your privacy rights.

Cookies are small text files stored on your device when you visit a website. We and our providers also use related technologies such as pixels (tags), software development kits, and browser storage. Cookies are described as “first-party” (set by us) or “third-party” (set by another company, such as Google or Meta), and as “session” (deleted when you close your browser) or “persistent” (remaining for a set period).

• Strictly necessary: required for the Site to function and to be served securely. These cannot be switched off in our systems.
• Analytics: help us understand how visitors use the Site so we can improve it. We use Google Analytics 4.
• Advertising: help us measure and deliver relevant ads on Google and Meta (Facebook/Instagram) platforms. We use the Meta Pixel.

Cookie names and durations are set by the third-party providers and may change. See Google and Meta for their current cookie details.

In addition to the Meta Pixel, we use the Meta Conversions API, which sends limited, hashed (pseudonymized) event information from our server to Meta to measure conversions. Because it operates server-side, it does not rely solely on cookies; the same advertising opt-outs in Section 6 reduce the data available to it, and you can also manage Meta’s use of your information through your Meta ad preferences.

• Your Privacy Choices: use our Your Privacy Choices control to opt out of advertising technologies (Meta Pixel/Conversions API) on this browser.
• Browser settings: most browsers let you block or delete cookies and clear stored data.
• Global Privacy Control (GPC): we honor recognized GPC opt-out signals.
• Google Analytics: install the opt-out add-on.
• Meta: adjust ad preferences and Off-Facebook Activity.
• Industry tools: DAA and NAI.

Blocking some cookies may affect how the Site works. Opting out does not delete ads entirely — it makes them less tailored to you.

We may update this Cookie Policy from time to time. The “Last Updated” date above reflects the most recent revision.